ABOUT ME

I’ve spent my career helping brands, communities, and teams tell better stories—especially in places where identity, culture, and economic growth intersect.

woman-at-cafe-working-on-her-laptop-P8EVPFP.png

My mission is to help you feel more in control of your message.

Before agency life, alongside it, and sometimes in between, I’ve built and contributed to programs that sit at the crossroads of:

  • storytelling and systems

  • creativity and accountability

  • culture and commerce

From statewide influencer programs and accelerator ecosystems to content platforms of my own, my work has always centered on one question:
How do we build things that last—and bring people with us while we do it?

Group 278.png

My Story

Curiosity has always been my compass.

I’m driven by the need to understand things — to sit with complexity long enough to see the patterns inside it. I have an instinct for taking information overload, organizing it, and turning it into clarity: strategies, systems, stories, and work that actually, well, works.

My work spans team leadership and organization, social media and digital strategy, research, writing, brand thinking, and presentations. I listen more than I talk. I notice how things connect. Creating order from chaos is both my job and my default setting.

That instinct has taken me down a lot of paths: architecture school, journalism school, law school; guitar lessons and a motorcycle license; drawing, yoga, coding, photography. Startup accelerators. Pitch competitions. Thousands of books. Endless flights. Conference rooms, creative rooms, and long stretches of quiet thinking in front of a screen.

Each experience leaves something behind — a new lens, a sharper question, a better way of seeing.

These days, I share what I’m learning as I go: ideas that stick, patterns worth noticing, and reflections at the intersection of creativity, strategy, and curiosity.

I’m Emily Reeves Dean, based in Little Rock, Arkansas.

MY BRAND VALUES