Wasted

According to MediaPost's Media magazine, if the entire North American magazine industry used just 30% post-consumer recycled (PCR) paper:1,448,487 tons of wood would be saved, or the equivalent of 10,027,984 trees.6,275,322 million BTU's of energy would be conserved, or the equivalent of the energy used to power 68,960 homes in a year.1,694,830,791 pounds of greenhouse gases would not be released into the atmosphere, or the equivalent of greenhouse gases emitted by 153,894 cars in a year.3,377,016,271 gallons of wastewater would not be produced, or the equivalent of 5,113 Olympic-size swimming pools.760,160,370 pounds of solid waste would be conserved, or the equivalent of 27,149 fully-loaded garbage trucks.It is amazing what a difference 30% can make. Seems like advertisers can influence magazines with their advertising dollars by insisting on the use of PCR paper in the publications where their advertising runs. How difficult could this be?