The Oscar Economy

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Written By ereeves

Reported in BusinessWeek:"There's big money at stake if the Feb. 24 awards ceremony gets scotched.

  • $4 million worth of post-Oscar parties.
  • $5.5 million in media coverage.
  • $26.5 million in limos, security, personnel, and gifts for the nominees.
  • $51 million for the main broadcast in the Kodak Theater, along with side events.
  • $54 million in spending on radio, TV, print, and outdoor campaigns by studios competing for awards.
  • $100 million in publicity generated for companies who clothe and bejewel the stars.
ereeves
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