Political Mac vs. PC?
More on the influence and importance of design: this week the NY Times had an article contrasting and comparing the websites of Obama and Clinton as if one were a Mac and one a PC. This further illustrates the point made earlier this week in the comparison of font use by the different presidential candidates--never underestimate the power of good design. According to the NY Times article:
"The differences between hillaryclinton.com and barackobama.com can be summed up this way: Barack Obama is a Mac, and Hillary Clinton is a PC.That is, Mr. Obama’s site is more harmonious, with plenty of white space and a soft blue palette. Its task bar is reminiscent of the one used at Apple's iTunes site. It signals in myriad ways that it was designed with a younger, more tech-savvy audience in mind — using branding techniques similar to the ones that have made the iPod so popular.""In contrast to barackobama.com, Mrs. Clinton’s site uses a more traditional color scheme of dark blue, has sharper lines dividing content and employs cookie-cutter icons next to its buttons for volunteering, and the like."
The article does question, however, if this "being a Mac" is good politics:
"While Apple’s ad campaign maligns the PC by using an annoying man in a plain suit as its personification, it is not clear that aligning with the trendy Mac aesthetic is good politics. The iPod may be a dominant music player, but the Mac is still a niche computer. PC, no doubt, would win the Electoral College by historic proportions (with Mac perhaps carrying Vermont)."