Social Networking Adveritising Not Working

As reported in BusinessWeek, social network users are spending less time on sites like MySpace and Facebook in an effort to avoid advertising.  "The average amount of time each user spends on social networking sites has fallen by 14% over the last four months, according to market researcher ComScore.  MySpace, the largest social network, has slipped from a peak of 72 million users in October to 68.9 million in December, ComScore says.  The total number of people on such sites is still increasing at an 11.5% rate, but that's down sharply from past growth rates.""MySpace and Facebook recognize the issue but say increased targeting and other innovations will spur users to pay more attention."We will see what happens, but maybe online games are the new social networking sites when it comes to hot places to advertise.