Dark Knight Marketing to Continue
More confirmation that the marketing efforts for the Dark Knight will continue as planned, reported in BrandWeek:
"Promotional partners are standing by their programs and reportedly won't need to scrap any related marketing materials. The reason: they did not focus on the ghoulish Joker character, instead preferring to center their campaigns on the hero, Batman."That's been the norm for brand/movie tie-ins for years, with corporate partners choosing not to align too closely with the bad guys."