Amazon.com Sells Toilet Paper - Who Knew?

According to an Ad Age article today, "Digital Divas" is a term coined by Microsoft and WPP Group's Mindshare and Ogilvy & Mather based on a recent study.  The study was all about packaged goods buying habits.  While women hate buying the products (convenience, frequency, etc.), they love talking about them online.  Once again, we are shown the importance of online communications and social media.What I really learned from the article, however, was that you can buy toilet paper, laundry detergent and paper towels from Amazon.com.  Seriously.  How did I not know this?  I am considering putting myself on a regular delivery of these items to avoid weekly trips to Target where I buy much more than I need.