TOMS Shoes and AT&T

AT&T premiered a new commercial during the Masters coverage this weekend; it featured TOMS founder Blake Mycoski.  I have written about TOMS before in this space.  The company gives shoes to children in need around the world.  They are able to do this with a business model based on an one-for-one purchase: for every pair of shoes purchased by you, the consumer, TOMS gives one pair of shoes away.  On the company's blog, Mr. Mycoski writes:

"Two months ago AT&T approached us wanting to feature TOMS in an ad campaign. We could not have been more excited and grateful, but to find out weeks later that the ad would premiere as part of the Masters telecast was truly an honor."

And, through Twitter, TOMS tells us that the commercial is doing the company some good:

"since the #TOMSatt commercial started airing last Thurs, thousands of children will receive a pair of shoes thanks to you!! One for One"

AT&T should receive big kudos for using their media power to promote companies like TOMS.