#SXSWi Session Notes: Flexible Morality of User Engagement & User Behavior

These are my raw notes from this session.Predictably Irrational - book. Second session today here this book has been mentioned.LinkedIn MapsWhen we have an opportunity to cheat, we all do a cost/benefit analysis. People have a fudge factor. Senates level of dishonesty that we are willing to engage in. A a range of immorality. Lots of people cheat just a little bit.When you remind someone of their morality, they are less likely to cheat. For example, signing an honesty policy before taking an exam."What the hell" effect: I am already cheating, might as well go all the way.Most people cheat a little, few people cheat a lot.If women cheat on anything, they cheat consistently on everything. Men are inconsistent; just because they cheat one place doesn't mean they will cheat everywhere.Being creative is the personality trait that is most connected go people's ability to cheat.