We Are Storytellers

As marketers and communicators, at the heart of what we do is storytelling. We forget this sometimes, but regardless of channel--broadcast, print, digital, or across all of them--we have to engage our audiences in a brand message, or story, to build their interest in what we are selling.In this recent TED video about storytelling, filmaker Andrew Stanton shares the elements of all good stories. Great food for thought.