Introducing: The Digital Download, Issue #1
Welcome to a new weekly series called the Digital Download: a recap of the latest in digital news from around the web. We focus on communications and marketing trends but include a heathy dose of technology and gadgets. Sign up below to receive the Digital Download as an email newsletter.Twitter Offers Custom EmojisWhat?Tweet a hashtag that corresponds with an image for an custom Twitter emoji and Twitter will automatically generate the emoji image at the end of the hashtag once tweeted. Star Wars, the Pope, Grey's Anatomy and Coca-Cola have all gotten their own Twitter emjois.Why you should care:Use of emojis continue to grow in popularity and advertisers have been finding ways to incorporate them into campaigns and consumer engagement. These Twitter custom emjois offer one more opportunity to do that. But the question is: will they get overdone?Read More
Facebook Profile Photos Now MoveWhat?Facebook users can now upload a short looping video (GIF) as their profile photo. Fun!Why you should care:This is just one more proof point to support the growth of video use for telling stories and communicating effectively.Read More
Twitter Launches MomentsWhat?Twitter is curating editorial content based on what is trending on the platform. "Moments" now his its own tab on the site and in your app, so you can stay "in the know."Why you should care:Though it has launched without advertising, you can count on "Moments" being a prime advertising opportunity in the future. Especially as people spend more time in a moment than they do scrolling through their stream of tweets.Read More
Facebook Reaction ButtonsWhat?Any post on Facebook that has a Like button will eventually have "Reactions" buttons, too. A long click or a hover with your mouse will Long pressing will open up a panel of six different reactions: "like," "love," "haha," "yay," "wow," "sad" and "anger." This feature isn't available for everyone yet, but will be rolling out soon.Why you should care:Reactions will offer a better way for brands to measure sentiment. And Facebook could eventually use this information to determine what kind of post show up in people's news feeds.Read More