An Introvert’s Experience of Leveraging Social Media to Optimize Her SXSW Experience

South by Southwest Interactive (SXSW) is the conference to attend if you want to keep yourself on top of digital communications trends. Regardless of career, digital fluency is mandatory for professional growth and success today. I have attended SXSW for the past six years, and I have seen firsthand how the event has grown, brands have gotten more involved, and the attendees have changed.