The Writer
As a senior strategic leader with over 25 years of experience in the agency industry, spanning account management, production, research, digital communications, creative, operations, and social media strategy, I’ve learned (and evolved) quite a bit over the years. In these posts, I share my experiences, recommendations, tips, tricks, successes, and failures.
DIGITAL MARKETING | FREELANCE BUSINESS | LIFE
Brainstorming Social Media Content For Clients
Posting new content regularly can be daunting, whether you are doing it for your personal brand, for your employer or for multiple clients. Here are five tips for planning social media content for clients.
You’ve been hired! Congratulations! Now what?
Let’s talk about how you kick-off your relationship with your new client the right way and make sure you have the information you need to create and manage effective social media messaging.
The First Step To Getting Paid: The Proposal
How much should you charge? How much information should you include in a proposal? What does it take to get the job? My proposals have evolved quite a bit over the years since I first struck out on my own. In this post, I share my current proposal structure and the things to consider including in your proposals
"Pick My Brain" On Social Media
The most frequently asked question I get is “Can I buy you a cup of coffee and pick your brain on social media?” With this post, I am going to save everyone time and money by answering the social media questions I usually get asked over all those cups of coffee.