Many times small business owners assign the broad task of “social media” to one of their younger employees. When this happens, it is one of many job responsibilities and is usually just tacked on without much direction because the employer assumes that a “young person” will instinctually understand it and know what to do. Social media is marketing and marketing is not something that every young person understands. Here is my advice for getting the best results from that effort.

The most common questions I get are for tips to gain more followers on social media. Here is the secret: followers come when you approach the content in the right way. Most businesses using social media are making one or more of three key mistakes when it comes to posting content.

Placing ads on Facebook and Instagram is easy, they said! You can do it yourself, they said! Then why the hell aren’t they working? It *IS* super easy and Facebook gives you all the tools and guidance you need to do it right. Which means it is *ALSO* super easy to spend money without getting the results you want. There is some strategy involved in the type of ads to place, building the right audience, and using the best creative messaging.

So you’ve got great content and want more people to see it without spending money to place ads. Let’s talk about how to build engagement and grow your social media following.

In order to know what is working and what is not working, you’ll need to look at the analytics from your content and review it for performance trends. With this information, you can draw conclusions and make recommendations for optimization going forward to make sure you are spending your time on social media more effectively and efficiently as possible. 

Now that you’ve brainstormed the content ideas and mapped out what you are going to post about and when, it is time to create the content. 

Posting new content regularly can be daunting, whether you are doing it for your personal brand, for your employer or for multiple clients. Here are five tips for planning social media content for clients. 

Let’s talk about how you kick-off your relationship with your new client the right way and make sure you have the information you need to create and manage effective social media messaging. 

How much should you charge? How much information should you include in a proposal? What does it take to get the job? My proposals have evolved quite a bit over the years since I first struck out on my own. In this post, I share my current proposal structure and the things to consider including in your proposals

The most frequently asked question I get is “Can I buy you a cup of coffee and pick your brain on social media?” With this post, I am going to save everyone time and money by answering the social media questions I usually get asked over all those cups of coffee.