The Writer
As a senior strategic leader with over 25 years of experience in the agency industry, spanning account management, production, research, digital communications, creative, operations, and social media strategy, I’ve learned (and evolved) quite a bit over the years. In these posts, I share my experiences, recommendations, tips, tricks, successes, and failures.
DIGITAL MARKETING | FREELANCE BUSINESS | LIFE
Navigating the Election Storm: How Brands Can Shine in the Political Noise
Ah, election season. A time of passionate debates, fervent rallies, and an overflowing digital landscape of...political ads. Placing advertising as a brand during a political year is kind of a nightmare: everything is more expensive, inventory is low, people's tolerance for messaging is low so they stop paying as close attention, and there is just so much political noise.