The Writer

After over seven years of solopreneurship, freelancing as a digital strategist, and pursuing online business success, plus over 20 years working in ad agencies, I’ve learned (and evolved) quite a bit over the years. In these posts, I share my experiences, recommendations, tips, tricks, successes, and failures to help you learn to monetize your skills and grow your business.

DIGITAL MARKETING | FREELANCE BUSINESS | LIFE

Navigating the Election Storm: How Brands Can Shine in the Political Noise

Ah, election season. A time of passionate debates, fervent rallies, and an overflowing digital landscape of...political ads. Placing advertising as a brand during a political year is kind of a nightmare: everything is more expensive, inventory is low, people's tolerance for messaging is low so they stop paying as close attention, and there is just so much political noise.

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