The Writer
As a senior strategic leader with over 25 years of experience in the agency industry, spanning account management, production, research, digital communications, creative, operations, and social media strategy, I’ve learned (and evolved) quite a bit over the years. In these posts, I share my experiences, recommendations, tips, tricks, successes, and failures.
DIGITAL MARKETING | FREELANCE BUSINESS | LIFE
Reaching the C-Suite Through Social Media
If your target audience is made up of business leaders and C-level executives, you can and should still use social media as one of your marketing channels if you have the bandwidth to do it well.