The Writer
As a senior strategic leader with over 25 years of experience in the agency industry, spanning account management, production, research, digital communications, creative, operations, and social media strategy, I’ve learned (and evolved) quite a bit over the years. In these posts, I share my experiences, recommendations, tips, tricks, successes, and failures.
DIGITAL MARKETING | FREELANCE BUSINESS | LIFE
A Guide to Integrating Social Media with Other Marketing Channels
To maximize the impact of social media, it's important to integrate social media with other marketing channels like email marketing, content marketing, search engine optimization (SEO), print, TV, radio, and outdoor advertising.