Social media is an indispensable tool for businesses to connect with their audience, build brand presence, and drive engagement. However, not every company succeeds in navigating the complex landscape of social media effectively. 

Instagram's algorithm is designed to curate a personalized feed based on your interactions, interests, and engagement history. While this ensures a tailored experience, it can also create a filter bubble, limiting the variety of content you encounter. Resetting the algorithm doesn't mean starting from scratch but rather tweaking the factors that influence the content you see.

With the rapid advancements in technology, one tool has emerged as a game-changer in the creative sphere — Artificial Intelligence (AI). AI is not just for complex algorithms and data analysis; it's a powerful ally for content creators looking to enhance their productivity and creativity. 

On social media, the algorithms constantly change and competition for attention is fierce, so individuals and businesses alike must master the art of engagement. While creating compelling content is essential, one often overlooked strategy is actively engaging with other accounts on social media. 

LinkedIn stands out as a powerful platform tailored for professionals and businesses. While often associated with job searches and networking, LinkedIn also offers a unique space for effective social media posts that can boost your personal brand or business. 

Creating diverse and engaging content is essential for building a robust online presence. To keep your audience captivated and boost your brand's visibility, it's crucial to explore different types of social media content. Additionally, having a well-planned content calendar can help you maintain consistency and stay ahead of the game.

Video is the powerhouse in the realm of digital communication. From short clips to long-form content, videos are a dominant force, generating higher engagement and success metrics compared to other types of content. Incorporating video into your digital marketing and social media strategy can significantly enhance your online presence.

Digital and social media have become indispensable tools for individuals, businesses, and organizations to connect, engage, and promote their brands. However, navigating the vast landscape of digital media can be overwhelming without a clear understanding of how to measure success. 

In the ever-evolving landscape of social media, a noticeable shift is taking place as users seek more meaningful connections in smaller, more intimate communities. The era of massive follower counts and global interactions is giving way to a desire for authentic, personalized experiences.

Marketing a new podcast takes time, effort, creativity, and more time. However, with the right strategy and tools, you can attract a loyal audience and grow your show's popularity.

The BeReal app is being touted as the anti-Instagram, focusing on real, unedited everyday life, as opposed to filtered and staged Instagram posts we’ve gotten used to on that app.

The pace of change and evolution in social media marketing is rapid. If you are not working in and on social media on a daily basis, it is nearly impossible to keep up. So, how do I keep up and know how to advise my clients?

Aside from the obvious need for my computer and iPhone, here are the tools that I would be lost without as I do my job daily as a full-stack marketer, specifically with a focus on digital marketing. Business tools move in and out of my work life regularly, but these are the five I consistently go back to time and time again.

Many times small business owners assign the broad task of “social media” to one of their younger employees. When this happens, it is one of many job responsibilities and is usually just tacked on without much direction because the employer assumes that a “young person” will instinctually understand it and know what to do. Social media is marketing and marketing is not something that every young person understands. Here is my advice for getting the best results from that effort.

When I get asked what I “do,” I’ve stumbled over how to answer. Throughout my career, I always described “what I do” with “who I work for and what my title is” rather than actually describing what I do. As a freelancer with multiple direct-to-business jobs plus a job at an ad agency, it becomes much harder to rely on the “who I work for and what my job title is” answer to “what do you do?” Now I say that I am a Full-Stack Marketer.

The most common questions I get are for tips to gain more followers on social media. Here is the secret: followers come when you approach the content in the right way. Most businesses using social media are making one or more of three key mistakes when it comes to posting content.

As a full-stack marketer, frequently I become the event planner and coordinator for client meetings. As a team of one, hosting multiple meetings and events at varying locations each month can be a challenge if I am not prepared. Over the last few years, I have built a mobile meeting kit that holds all the supplies I need to run a meeting.

As the weeks into the COVID-19 quarantine progressed and I only moved from room to room, never leaving the house, I started gathering a pile of items that I moved with me through the house. As the pile grew, I decided it would just be easier to carry the items in a bag so that I’d always have things I needed wherever I decided to settle in the house. Then I started referring to it as my “house purse.” And it stuck. The House Purse™ was born.

While I tend to be a super-organized person, my collection of gear in my small house can be a problem. I have stuff tucked away everywhere and getting something out becomes a production in itself. Enter one of my geekiest ideas yet: create my own A/V cart.

I was a guest on the IA Interviews podcast and talked about approaching social media as a startup company, how to plan the messaging, which channels to use, and testing to get the best results.