#SXSWi Session Notes: Felicia Day, Monday Keynote
These are my raw notes from this session.On the web, you have to be more targeted. You can't target everyone on the web.Social media was integral to growing the audience.Personality really does drive more on the web, rather than a product brand.Online personalities on YouTube are getting a ton of hits because people emotionally connect to the people and the personalities.On Twitter, it is about timing: people will see it in 10 minutes or not at all. So, doing it multiple times is important. Knows what her click through rate will be. Knows that RT will amplify in crazy ways.Fly by the cuff and by emotion a lot, but feels like it serves her well because there is a psychology and humanity to it.Dragon Age had a strategic launch strategy. Asked people to RT and felt like she was asking her friends.The Guild was new in tech and media.The way we think about what is mainstream is going to change. What is mainstream now?After season one, got a lot of offers from studios, but did the first season all by themselves and sold a DVD when it was over basically to pay for it and burned all 4000 DVDs themselves in her kitchen. Now have a dream partnership with Sprint and Microsoft. Still retain ownership and still do it in her house.The sponsorship middle is one that is not mainstream yet, but makes a lot of strategic sense for a brand. Take the sponsorship trust to heart, and don't put something out there that they won't be proud of.On her rabid fan base: she appreciate and am honored by the fact that people like what I do.Dragon Age wanted to make something that gamers would love. When she met with the Dragon Age people said she knew the game better than they did and really let me run with it because she was faithful to the brand.It is okay to be willing to fail and learn from that and get better.Everything she does is reflective of who she is.Website Two Filter that reviews web series.Are Twitter followers and YouTube subscribers going to replace Q Scores as metrics for celebrity influence.You can be who you want on the Internet. You don't have to judge someone by how they look, which is another great thing about gaming.Still very grassroots. Just Felicia and Kim and sometimes they hire someone to help occasionally. No office.Want to stay on the web. Not trying to use the web as a springboard to traditional.